Instagram is part of everyone’s marketing strategy these days. But what makes for a successful Instagram strategy? Sometimes, it can be as easy as using the right CTA.

I know no one likes marketing jargon. So if you’re here wondering what a CTA is, that’s just short for call-to-action. A call-to-action is what you see on a button asking you to subscribe to a newsletter or the button at the very end of this post, nudging you to contact me. It is also what you need to have in every Instagram post to ensure you’re sending your audience on the right path.

“Historically”, Instagram didn’t allow any other clickable links than the one in a user’s main profile. Platforms like Linkinprofile and Linktree have ruled Instagram bios for a long time, allowing creators to share all of their relevant links in a single place. This is what led to the most popular CTA on Instagram: “Learn more at the link in bio”, “Link in profile to shop” and other variations.

After introducing five links in bio, clickable links in Stories, and the rise of AI tools like ManyChat, things are changing up on Instagram. You can’t just ask people to like, share and save your post for no reason. This is where this long list of Instagram calls-to-action comes in.

How to Use a CTA

Step 1: Decide what your current Instagram marketing goal is. Do you want more people to know about your brand (aka awareness)? Do you want more people to engage with your content? Do you desperately need to increase your website traffic? Or do you simply want to sell?

Step 2: Once you picked a goal, pick a corresponding CTA from the list below. Add some emojis if you want.

Step 3: Stick to a single CTA in every post, although you can, for example, use the same CTA in the image/video as well as in the caption.

Step 4: Visit your analytics periodically to see which CTAs are doing well. Did a post get more comments than others? You might want to use that CTA again!

CTAs for Awareness

Share this post with someone who might need (x). 

Did you make this (recipe, tutorial, try product etc.)? Tag us @x when you post and we’ll share to our Stories! 

Share this to your Stories if you agree!

Share this post if you feel personally attacked!

CTAs for Engagement

Save this post as a reminder! 

Spill the tea in the comments!

Which one do you choose?

Save this post to come back to when you need a hand. 

Save this post for your next (x)! 

Share this post with someone who needs (x) today!

Swipe till the end for my favorite tip! (carousel post)

Comment (x) and I’ll send you the link in your inbox.

Are you team (x) or team (y)? Let us know below!

What would you add to this list?

What did I miss?

Drop an emoji below if you agree!

Beginner? Ask away in the comments. Advanced? Share your best tips below.

CTAs for Traffic

Comment (x) and I’ll DM you the link (this is where you should use ManyChat or send manually).

TAP the link in bio to read the full article.

You can find the answer at the link in my bio. 

Get your FREE copy at the link in bio!

CTAs for Selling

Tap the photo for more details (must have tagged products). 

Comment (x) and I’ll send you the direct link to shop. 

Book your session (meeting, spot, call) at the link in bio. 

Get yours today before the offer expires!