When having a social media presence meant posting the occasional photo on Facebook and a couple of words to Twitter, it was relatively easy for brands to DIY the whole thing. Or just have an intern do it! But as each social network developed different algorithms, it’s clearly not an easy task anymore. Brands are now struggling to balance the best image ratio for Pinterest, fun video content for TikTok, and the most appropriate hashtags for X, all while also running an actual business.

The solution against social media overwhelm? Hire a social media manager. Hire me. And here is one of the first things I will ask you:

Depending on what your product is and who you’re trying to sell it to, chose 1-2 platforms that best match your audience. Then focus only on them! Instead of wasting time filming videos for a couple of TikTok users who can’t afford your product, promote yourself on those networks that actually fit you. You’ll be saving yourself time and resources, while still growing your online presence.

If you need a hand figuring things out, a social media manager is probably the better option for you. I know someone.