What is this relevant information, you say? Here goes:

• who you are and what you do (aka your elevator pitch)

• call-to-action (aka what you want people to do once they read your bio)

• working links (aka your website, your latest offer or affiliate link - Instagram finally allows adding more than one link in your bio, so take advantage of this new feature! )

Take a moment to open the Instagram app on your phone and edit your bio to have all the items on the checklist. Then go ahead and scroll for a while, you’ve earned it.

P.S. Of course, this applies to other social networks as well. Even if Instagram isn’t part of your social media marketing strategy, pretty sure potential clients will still want to know who you are and where your website is.