Struggling to come up with fresh, good content for your Instagram account? Aren’t we all. Good Instagram posts don’t just appear out of thin air, they take planning and strategy. Here are 24 content prompts that will fuel your creativity and help boost your Instagram engagement.

Educational Instagram Content

The educational category is all about providing value to your followers. Here are some ideas:

1. A free tip, service, or product you offer exclusively to Instagram followers

2. Sharing your best Threads content or a screenshot of an insightful tweet

3. Answering a FAQ using a graphic of an Instagram Story question with your profile picture (example)

4. Sharing the tools or apps that you swear by

5. A 4-item phone ‘alarm’ list, with the last one not recommended and hence, turned off (example)

6. Answering another FAQ using a graphic of a Google search (example)

Content That Shows Off Your Personality

Personality content aims to show the human side of your brand. Here are some ideas:

1. Introduce a member of your team. If you're working solo, introduce yourself or a pet

2. Provide a behind the scenes look at your working space, explaining what is essential for everyday operations

3. Share the story of why you started this business, accompanied by a photo of you and a longer caption

4. Give a shoutout to another account, explaining why it’s useful and asking people to tag their favorite accounts in the comments

Relatable Instagram Content

This type of content helps your audience do just that: relate on a personal level. Some ideas:

1. Share memes that are adapted to your niche

2. Post about things that inspire you, through a photo dump, list, or video

3. Feature user-generated content (if applicable)

4. Lip sync to a trending sound and relate it to your niche

5. Create seasonal content around events like Halloween, Christmas, Mental Health Day or Pumpkin Spice Day

6. Showcase the process of packing an order (if applicable)

Promotional Instagram Content

Promotional content helps you highlight your brand's strengths and products. Some prompts:

1. Highlight the strengths of your brand that set you apart from the competition

2. Share customer reviews, either as a screenshot or combined into a Reel

3. Use a trending sound and a video from your camera roll to provide a “friendly reminder” of how your product solves a problem

4. Feature your best-selling product and explain what makes it so good

5. Deliver an elevator pitch of your business through a Reel or a photo of you or your team

6. Use a trending sound and a video from your camera roll to provide a “this is your sign” promoting your product (example)

7. Show the potential transformation of a client before and after using your product, using memes or a carousel (example)

8. Ask followers about their pain points in relation to your niche and respond to comments

How to Use These Instagram Prompts

Mix and match these 24 content prompts to last the entire month.

• Skip Sundays, as they tend to have lower engagement

• Use a prompt you liked more than once

• Re-share a post that did well last month or this time last year

• Plan your content in a single sitting, using a tool like Tailwind, Later or Meta Business Suite to see all your content at a glance and save time

Want even more Instagram content ideas? This post is particularly popular on my social media.